The great size debate… cool kids come in larger sizes, too

(c) Fat Yoga
Not Lululemon’s target customer. In my book – these folks are too cool for the brand! (Photo credit: Fat Yoga)

Not too long ago, there was a monster stink about Abercrombie & Fitch and their sizing. Essentially, the company doesn’t make larger sizes, and making matters worse, the charmer who runs the place made rather nasty comments about the brand being for the cool kids.

OK, great.

So, why have I seen relatively little complaint over Lululemon and their similar lack of larger sizes? There has been some complaint, but by and large, the majority of the community seems to think, “oh they’re a fitness brand, of course they don’t carry big sizes.”

Let’s take a look and compare the two, shall we?

Lululemon has a limited selection of items that go up to a size 12/XL – in their sizing, that means 40″ bust, 32.5″ waist and 43″ hip. OK, that’s not out of keeping with typical women’s sizing, and it’s not exactly stick figure territory, either. Seriously, there are company’s whose size “extra large” comes with a bust measurement of 34″.

A&F? Well… here’s where it gets interesting. Their largest women’s sizes have a 38″ bust and a 30″ to 31″ waist (no hip measurements given). Which are about the same as Lululemon’s size 10/L.

Ready for the fun though? In A&F sizes, a “large” bathing suit top fits a 34D, while a “medium” fits a 34C. Huh??

But wait! Men’s A&F shirts go up to XXL, or 44″ to 46″ chest. Meanwhile, their pants only go to a 36″ waist.

The claims of limited retail space, lack of profit margin and all of the usual garbage strewn about need to stop. Really? In a country where the average woman is “plus” size? In an era when overnight shipping is not difficult? The excuses for not carrying larger sizes, actually in store, are starting to wear very thin.

And what’s up with the Lululemon blog that encourages us to love our bodies, and states that size doesn’t matter, but then only shows very trim women?

Apparently, if you are plus size, you don’t belong in the cool kids club.

I suggest that the brand planners who feel that way need to adjust their view of “cool”. I’d also suggest that maybe they should never listen to Adele or Queen Latifah, watch Oprah, or enjoy the talents of Melissa McCarthy – just to name a few.